Control v. Exposed (CvE) expands APAC presence with Current Asia strategic partnership Digital experts join forces to provide programmatic and consulting services to Asian brands Singapore/London, September 2 – Control v. Exposed (CvE), a division of...
The traditional sales model doesn’t really apply anymore in this era of empowered customers. That’s no surprise. But what’s replaced it? A series of touchpoints? A waterfall? A customer journey? The funnel is a textbook marketing concept, but the flowchart...
Months of working from home and social distancing has changed the way supply chains function. Disrupted shipping schedules, reduced air and sea shipping capacities, evolving customer needs, and shifting destination handling requirements have forced logistics...
Which of the new digital business habits we learned in the pandemic will stick, and which will slip away? “We’ve seen two years of digital transformation in two months,” said Microsoft’s CEO Satya Nadella. But will our tech-driven advancements continue as we enter...
As Asia cautiously starts to gear up – albeit with social distancing and other health practices in place – the world of marketing is once again starting to hum. In Hong Kong, the Marketing Society gathered its first “Table for 8” networking and sharing session Tuesday...
A Timeless Insight About Customers… …That Urgently Needs Updating This famous McGraw-Hill print advertisement first ran in Business Week in 1958, and was named one of the 10 best ads of that year. Since then the “Man In the Chair” became an iconic...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
