Business Unusual: Mapping the New Normal for Supply Chains

Business Unusual: Mapping the New Normal for Supply Chains

Months of working from home and social distancing has changed the way supply chains function. Disrupted shipping schedules, reduced air and sea shipping capacities, evolving customer needs, and shifting destination handling requirements have forced logistics...
COVID-19 Digital Recovery: Alphabet Soup or Rubber Band?

COVID-19 Digital Recovery: Alphabet Soup or Rubber Band?

Which of the new digital business habits we learned in the pandemic will stick, and which will slip away?  “We’ve seen two years of digital transformation in two months,” said Microsoft’s CEO Satya Nadella. But will our tech-driven advancements continue as we enter...
Table of Eight: A Bite of Insight

Table of Eight: A Bite of Insight

As Asia cautiously starts to gear up – albeit with social distancing and other health practices in place – the world of marketing is once again starting to hum. In Hong Kong, the Marketing Society gathered its first “Table for 8” networking and sharing session Tuesday...
Revisiting the Grumpy Man in the Chair

Revisiting the Grumpy Man in the Chair

A Timeless Insight About Customers… …That Urgently Needs Updating This famous McGraw-Hill print advertisement first ran in Business Week in 1958, and was named one of the 10 best ads of that year. Since then the “Man In the Chair” became an iconic...
WeChat Advertising: Reach out to Billions of Chinese Like a Pro

WeChat Advertising: Reach out to Billions of Chinese Like a Pro

Operating an Official Account is an effective tactic to leverage the full benefits of WeChat and engage WeChat users as a long-term strategy, but before you are ready to publish organic contents and build up subscriptions, what are some quick marketing wins on WeChat?...
WeChat Mini Programs: What You Need to Know

WeChat Mini Programs: What You Need to Know

Within only two years since its launch in 2017, WeChat Mini Programs have already attracted 600 million monthly active users. This exciting feature has opened up incredible possibilities for interactive B2C and B2B marketing. As we share some of Current Asia’s...