As Asia cautiously starts to gear up – albeit with social distancing and other health practices in place – the world of marketing is once again starting to hum. In Hong Kong, the Marketing Society gathered its first “Table for 8” networking and sharing session Tuesday...
A Timeless Insight About Customers… …That Urgently Needs Updating This famous McGraw-Hill print advertisement first ran in Business Week in 1958, and was named one of the 10 best ads of that year. Since then the “Man In the Chair” became an iconic...
Operating an Official Account is an effective tactic to leverage the full benefits of WeChat and engage WeChat users as a long-term strategy, but before you are ready to publish organic contents and build up subscriptions, what are some quick marketing wins on WeChat?...
Within only two years since its launch in 2017, WeChat Mini Programs have already attracted 600 million monthly active users. This exciting feature has opened up incredible possibilities for interactive B2C and B2B marketing. As we share some of Current Asia’s...
WeChat is now essential to almost every aspect of Chinese consumers’ daily lives and therefore a core marketing platform for companies doing business in China. Nowadays, for your business to flourish in China, having a WeChat strategy isn’t just best practice – it’s a...
With over a billion users, WeChat is an essential part of any company’s marketing and communications strategy. For multinationals already in China, or looking to enter the market, the Guide shares how to frame up the right approach and run effective WeChat campaigns....
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
