Within only two years since its launch in 2017, WeChat Mini Programs have already attracted 600 million monthly active users. This exciting feature has opened up incredible possibilities for interactive B2C and B2B marketing. As we share some of Current Asia’s...
WeChat is now essential to almost every aspect of Chinese consumers’ daily lives and therefore a core marketing platform for companies doing business in China. Nowadays, for your business to flourish in China, having a WeChat strategy isn’t just best practice – it’s a...
With over a billion users, WeChat is an essential part of any company’s marketing and communications strategy. For multinationals already in China, or looking to enter the market, the Guide shares how to frame up the right approach and run effective WeChat campaigns....
Consumers are reluctant to change banks but are quick to move to another insurance provider. In both the banking and insurance sectors, the brand leaders struggle for competitive advantage by trying to lure away new customers and retain their existing base. Emotional,...
Here’s what we learned from our intern Georg Schubert. While getting work experience at Current Asia, he shared his thoughts on how understanding how people think and act the way they do is a key part of being a great marketer, based on what he studied at university....
As you head to the end of the financial year, perhaps you have some “use it or lose it” marketing funding left in this year’s budgets. How should you invest it to deliver results and lay a foundation for future activity next year? Based on Current Asia’s experience...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
