Grab 2022’s Tiger Opportunities by the tail

Grab 2022’s Tiger Opportunities by the tail

What’s top of mind for business executives going into 2022 and the year of the tiger? According to a survey by Quartz, COVID-19 is on the list, but it’s last. The disruptive forces they will most focus on in the next 12 months include AI, new business models,...
Are you suffering from funnel vision?

Are you suffering from funnel vision?

The traditional sales model doesn’t really apply anymore in this era of empowered customers. That’s no surprise. But what’s replaced it? A series of touchpoints? A waterfall? A customer journey?  The funnel is a textbook marketing concept, but the flowchart...
Business Unusual: Mapping the New Normal for Supply Chains

Business Unusual: Mapping the New Normal for Supply Chains

Months of working from home and social distancing has changed the way supply chains function. Disrupted shipping schedules, reduced air and sea shipping capacities, evolving customer needs, and shifting destination handling requirements have forced logistics...
COVID-19 Digital Recovery: Alphabet Soup or Rubber Band?

COVID-19 Digital Recovery: Alphabet Soup or Rubber Band?

Which of the new digital business habits we learned in the pandemic will stick, and which will slip away?  “We’ve seen two years of digital transformation in two months,” said Microsoft’s CEO Satya Nadella. But will our tech-driven advancements continue as we enter...
Table of Eight: A Bite of Insight

Table of Eight: A Bite of Insight

As Asia cautiously starts to gear up – albeit with social distancing and other health practices in place – the world of marketing is once again starting to hum. In Hong Kong, the Marketing Society gathered its first “Table for 8” networking and sharing session Tuesday...