The fate of the third-party cookie has been a topic of concern, as it has already been blocked on certain browsers like Safari and Firefox. Initially scheduled for termination in the latter half of 2023, Google has now pushed back the execution date until at least mid-2024.

While this decision has brought short-term wins for advertisers and publishers, it has disappointed those in the MAD tech industry and the general public. It’s crucial to recognize that these wins may not guarantee ultimate victory.

To safeguard your long-term success and adapt your strategy accordingly, it is essential to stay informed. Access the full article by providing your details below and discover how to navigate the evolving landscape surrounding the third-party cookie.