By: Katie Hall, Digital Transformation Consultant

Digital Marketing Transformation, like most business buzz words, is top of mind in the board room, a hot topic of any panel, and yet difficult to define. This is why it is key marketers learn what are the steps to digital marketing transformation.

What is Digital Marketing Transformation?

For some, it means automation of their technology stack to manage end-to-end CRM. For others, it refers to identifying their customers’ lifetime value and developing a data-driven approach to reaching and retaining their most valuable customers. Chase bank goes broad with their definition that digital marketing transformation is, “about serving customers however they want to be served.” i

Because customer needs are changing faster than ever, the idea of transformation has grown significantly from a simple transition of media tactics to an entirely new way of interacting with customers. Embarking on this journey can be overwhelming.

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