By: Katie Hall, Digital Transformation Consultant
Digital Marketing Transformation is a buzzword that dominates boardroom discussions and panel conversations, yet its precise definition remains elusive. Marketers must understand the key steps involved in achieving digital marketing transformation.
For some, it entails automating their technology stack for comprehensive CRM management. Others focus on determining customer lifetime value and adopting a data-driven approach to engage and retain their most valuable customers. Chase Bank takes a broader perspective, defining digital marketing transformation as “serving customers however they want to be served.”
Given the rapidly evolving customer needs, the concept of transformation extends beyond mere shifts in media tactics to a complete overhaul of customer interactions. Embarking on this transformative journey can feel overwhelming.
To discover the three crucial steps towards transforming your digital marketing, kindly provide your details below.