Revisiting the Grumpy Man in the Chair

Revisiting the Grumpy Man in the Chair

A Timeless Insight About Customers… …That Urgently Needs Updating This famous McGraw-Hill print advertisement first ran in Business Week in 1958, and was named one of the 10 best ads of that year. Since then the “Man In the Chair” became an iconic...
WeChat Advertising: Reach out to Billions of Chinese Like a Pro

WeChat Advertising: Reach out to Billions of Chinese Like a Pro

Operating an Official Account is an effective tactic to leverage the full benefits of WeChat and engage WeChat users as a long-term strategy, but before you are ready to publish organic contents and build up subscriptions, what are some quick marketing wins on WeChat?...
WeChat Mini Programs: What You Need to Know

WeChat Mini Programs: What You Need to Know

Within only two years since its launch in 2017, WeChat Mini Programs have already attracted 600 million monthly active users. This exciting feature has opened up incredible possibilities for interactive B2C and B2B marketing. As we share some of Current Asia’s...
WeChat Official Accounts: What You Need to Know

WeChat Official Accounts: What You Need to Know

WeChat is now essential to almost every aspect of Chinese consumers’ daily lives and therefore a core marketing platform for companies doing business in China. Nowadays, for your business to flourish in China, having a WeChat strategy isn’t just best practice – it’s a...
Current Asia Presents The Ultimate Guide to WeChat

Current Asia Presents The Ultimate Guide to WeChat

With over a billion users, WeChat is an essential part of any company’s marketing and communications strategy. For multinationals already in China, or looking to enter the market, the Guide shares how to frame up the right approach and run effective WeChat campaigns....
Switchers & Stayers

Switchers & Stayers

Consumers are reluctant to change banks but are quick to move to another insurance provider. In both the banking and insurance sectors, the brand leaders struggle for competitive advantage by trying to lure away new customers and retain their existing base. Emotional,...