WHY EVERY BRAND SHOULD ADOPT A ‘GROWTH MARKETING’ MINDSET

WHY EVERY BRAND SHOULD ADOPT A ‘GROWTH MARKETING’ MINDSET

The idea of ‘growth hacking’ was popularised around 10 years ago as businesses like Amazon and Airbnb famously used an Agile and data-led approach to turbo-charge growth in all aspects of their business. Growth marketing is an offshoot of that same thinking, and...
4 Questions You Must Answer When Thinking About Agile Marketing

4 Questions You Must Answer When Thinking About Agile Marketing

The growing popularity of Agile Marketing in the past few years has resulted in a lot of marketers trying to “hack” growth. Brands have seen and heard their fellow Marketers increase their revenue, lead gen efficiency, customer satisfaction, and even employee...
CvE’s Top Six Marketing Trends to Watch Out For in 2022

CvE’s Top Six Marketing Trends to Watch Out For in 2022

With our teams in the US, UK and Asia, we’ve put together our top six digital marketing trends for 2022. These trends should be top of mind for any progressive marketer looking to stay ahead of the game and passionate about creating long-term business impact. If you...
Grab 2022’s Tiger Opportunities by the tail

Grab 2022’s Tiger Opportunities by the tail

What’s top of mind for business executives going into 2022 and the year of the tiger? According to a survey by Quartz, COVID-19 is on the list, but it’s last. The disruptive forces they will most focus on in the next 12 months include AI, new business models,...
Are you suffering from funnel vision?

Are you suffering from funnel vision?

The traditional sales model doesn’t really apply anymore in this era of empowered customers. That’s no surprise. But what’s replaced it? A series of touchpoints? A waterfall? A customer journey?  The funnel is a textbook marketing concept, but the flowchart...