Trend 1: The expectation of ‘simplified technicalities’ for B2B customers Younger, digital-first B2B audiences want experiences and messaging that mirror their B2C journeys. These age cohorts expect a tone of voice and marketing approach that is easy,...
Nailing your B2B marketing strategy in China Get the functionality of LinkedIn in China – without LinkedIn Since Oct 2021, there is no Linkedin in China, which severely hampers the ability of B2B marketers to target, engage with and nurture prospects. Current Asia has...
Language Matters! Boost B2B LinkedIn engagement with our big-data driven insights We analysed more than 45,000 LinkedIn posts from B2B companies using a bespoke natural language processing (NLP) model to uncover 6 essential lessons that you can use to improve the...
Attribution Playbook for Marketing Teams Get the eBook written by CvE Digital Marketing experts A guide to Attribution for Marketers: what the various models are available, what’s changing about them, and how to best use them in the future. Get the full document...
Customer Identity and User Privacy are critical challenges to the digital advertising industry. The last couple of years have seen legislative changes, browser and device changes, and growth in data volumes, making it more difficult and expensive to achieve the same...
Google has granted sweet relief to the divisive third-party cookie. Those paying close attention to the fate of the third-party cookie know that it has already been blocked on some browsers, such as Safari and Firefox. Google had originally scheduled to axe the...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
