Points of View

The Hong Kong Design Centre (HKDC) has officially appointed Current Asia as its Digital Marketing Partner. This collaboration aims to further establish Hong Kong as an international centre of design excellence in Asia. Current Asia will leverage...

Trend 1: The expectation of 'simplified technicalities' for B2B customers Younger, digitally focused B2B audiences seek marketing experiences and messaging that align with their B2C journeys. These age cohorts anticipate a marketing approach...

Get the functionality of LinkedIn in China – without LinkedInThe absence of LinkedIn in China since October 2021 has presented a significant obstacle for B2B marketers, limiting their ability to effectively target, engage, and nurture prospects in...

Boost B2B LinkedIn engagement with our big-data driven insightsWe analysed more than 45,000 LinkedIn posts from B2B companies using a bespoke natural language processing (NLP) model to uncover 6 essential lessons that you can use to improve the...

Attribution Playbook for Marketing Teams​ Get the eBook written by CvE Digital Marketing experts​ A guide to Attribution for Marketers: what the various models are available, what’s changing about them, and how to best use them in the future.​ Get...

The digital advertising industry faces critical challenges when it comes to customer identity and user privacy. Legislative changes, browser and device updates, and the exponential growth of data volumes have made it increasingly difficult and...

The fate of the third-party cookie has been a topic of concern, as it has already been blocked on certain browsers like Safari and Firefox. Initially scheduled for termination in the latter half of 2023, Google has now pushed back the execution...

By: Katie Hall, Digital Transformation Consultant Digital Marketing Transformation is a buzzword that dominates boardroom discussions and panel conversations, yet its precise definition remains elusive. Marketers must understand the key steps...

The idea of ‘growth hacking’ was popularised around 10 years ago as businesses like Amazon and Airbnb famously used an Agile and data-led approach to turbo-charge growth in all aspects of their business. Growth marketing is an offshoot of that same...

The growing popularity of Agile Marketing in the past few years has resulted in a lot of marketers trying to “hack” growth. Brands have seen and heard their fellow Marketers increase their revenue, lead gen efficiency, customer satisfaction, and...

With our teams in the US, UK and Asia, we’ve put together our top six digital marketing trends for 2022. These trends should be top of mind for any progressive marketer looking to stay ahead of the game and passionate about creating long-term...

What’s top of mind for business executives going into 2022 and the year of the tiger? According to a survey conducted by Quartz, organizations prioritize AI, new business models, technology, and the environment over COVID-19 as the disruptive...

Control v. Exposed (CvE) expands APAC presence with Current Asia strategic partnership  Digital experts join forces to provide programmatic and consulting services to Asian brands    Singapore/London, September 2  - Control v. Exposed (CvE), a...

The traditional sales model doesn't really apply anymore in this era of empowered customers. That’s no surprise. But what’s replaced it? A series of touchpoints? A waterfall? A customer journey?  The funnel is a textbook marketing concept, but the...

Months of working from home and social distancing has changed the way supply chains function. Disrupted shipping schedules, reduced air and sea shipping capacities, evolving customer needs, and shifting destination handling requirements have forced...