About
Current Asia helps clients maximize their competitive advantage with data, content, and technology.
Founded in 2015, Current Asia helps clients maximize their competitive advantage, with data, content, and technology.
Insights. Content. Results.
We create and implement business solutions starting from strategy, through to customer interaction, to sales, and optimization, underpinned by analytics and technology. Data-driven content is how we engage the right prospects with the right messages, at the right times, and in the right channels.
Campaigns
Strategy and Frameworks
Our creative, data-driven approaches power engagement and lead-generation campaigns.
Content
Compelling and Interactive
We create and curate streams of compelling content — text, images and video.
Conversion
Followers and Advocates
We build audiences and drive sales leads, using analytics to continuously optimize.
Meet the team
David Ketchum
CEO and Founder
David has 25 years of business experience in Asia Pacific and more than 30 years of international marketing and consulting experience with Bite, Calvin Klein, Hill and Knowlton, and Burson-Marsteller. He founded Current Asia, Upstream Asia, and the Digital + Direct Marketing Association Asia. He’s an angel Martech investor and author of Big M, Little m Marketing: New Strategies for a New Asia.
Our team has a wide range of talents across marketing, branding, digital and social strategy; content strategy and production; performance media and paid/organic social; account-based marketing and lead generation; analytics and insights; marketing technology; and project management.
Our footprint
Our geographic reach spans Greater China, Southeast Asia, and Asia Pacific regional campaigns, as well as the US, Europe, and Australia via partner networks.
Our Clients
In the media
How AIA tries to make insurance a little less boring
Ketchum finds new current in emerging tech marketing space
Join the team
