About Us
Current Asia helps clients maximize their competitive advantage with data, content, and technology.
Insights. Content. Results.
Our comprehensive business solutions cover strategy, customer interaction, sales, and optimization, supported by analytics and technology. Using data-driven content, we engage the ideal prospects by delivering tailored messages through the appropriate channels, precisely when they are most receptive.
Campaigns
Strategy and Frameworks
Data-driven insights fuel our innovative strategies, empowering effective engagement and lead generation campaigns.
Content
Compelling and Interactive
We generate and curate captivating content across various formats, including text, images, and video, to engage and captivate our audience.
Conversion
Followers and Advocates
We continuously optimize audience building and lead generation, driving sales through the utilization of analytics.
Meet the team
David Ketchum
CEO and Founder
With a wealth of 25 years of business experience in Asia Pacific and over 30 years of international marketing and consulting expertise gained from prominent companies like Bite, Calvin Klein, Hill and Knowlton, and Burson-Marsteller, David brings a seasoned perspective. He is the visionary behind the establishment of Current Asia, Upstream Asia, and the Digital + Direct Marketing Association Asia. In addition to being an angel Martech investor, he has authored the influential book “Big M, Little m Marketing: New Strategies for a New Asia.”
The Current Asia Team possesses diverse expertise in marketing, branding, digital and social strategy, content production, performance media, paid/organic social, account-based marketing, lead generation, analytics and insights, marketing technology, and project management.
Our footprint
Our geographic reach spans Greater China, Southeast Asia, and Asia Pacific regional campaigns, as well as the US, Europe, and Australia via partner networks.
Our Clients
In the media
How AIA tries to make insurance a little less boring
Ketchum finds new current in emerging tech marketing space
Join the team
