About Us

Current Asia helps clients maximize their competitive advantage with data, content, and technology.

Insights. Content. Results.

Our comprehensive business solutions cover strategy, customer interaction, sales, and optimization, supported by analytics and technology. Using data-driven content, we engage the ideal prospects by delivering tailored messages through the appropriate channels, precisely when they are most receptive.


Strategy and Frameworks

Data-driven insights fuel our innovative strategies, empowering effective engagement and lead generation campaigns.


Compelling and Interactive

We generate and curate captivating content across various formats, including text, images, and video, to engage and captivate our audience.


Followers and Advocates

We continuously optimize audience building and lead generation, driving sales through the utilization of analytics.

Meet the team

David Ketchum

David Ketchum

CEO and Founder

With a wealth of 25 years of business experience in Asia Pacific and over 30 years of international marketing and consulting expertise gained from prominent companies like Bite, Calvin Klein, Hill and Knowlton, and Burson-Marsteller, David brings a seasoned perspective. He is the visionary behind the establishment of Current Asia, Upstream Asia, and the Digital + Direct Marketing Association Asia. In addition to being an angel Martech investor, he has authored the influential book “Big M, Little m Marketing: New Strategies for a New Asia.”

The Current Asia Team possesses diverse expertise in marketing, branding, digital and social strategy, content production, performance media, paid/organic social, account-based marketing, lead generation, analytics and insights, marketing technology, and project management.

Our footprint

Our geographic reach spans Greater China, Southeast Asia, and Asia Pacific regional campaigns, as well as the US, Europe, and Australia via partner networks.


Our Clients

arcadis logo
century link logo
clsa logo
digital river logo
dolby digital logo
energybox logo
EY logo
flexport logo
fujixerox logo
HPE logo
intralinks logo
JLL logo
rackspace logo
scmp logo
tmf group logo
twitter logo
UL logo
pets central logo

In the media

How AIA tries to make insurance a little less boring

Ketchum finds new current in emerging tech marketing space

Media requests: 


+852 2535 7738

Join the team

Know what it takes to build brands in today’s ever-changing digital world? Current Asia is the place for you. We’re always on the lookout for great talent. See open roles and submit your CV.