About

Current Asia helps clients maximize their competitive advantage with data, content, and technology.

Founded in 2015 by David Ketchum, we serve multinationals, SMEs and startups alike from our offices in Hong Kong, Singapore and Shanghai.

David Ketchum

David Ketchum

CEO and Founder

David has 25 years of business experience in Asia Pacific and more than 30 years of international marketing and consulting experience with Bite, Calvin Klein, Hill and Knowlton, and Burson-Marsteller.  He founded Current Asia, Upstream Asia, and the Digital + Direct Marketing Association Asia. He’s an angel Martech investor and author of Big M, Little m Marketing: New Strategies for a New Asia.

Our team has a deep and wide team of talents across marketing, branding, digital and social strategy; content strategy and production; performance media and paid/organic social; account-based marketing and lead generation; analytics and insights; marketing technology; and project management.

Insights. Content. Results.

We create and implement business solutions starting from strategy,  through to customer interaction, to sales, and optimization, underpinned by analytics and technology. Data-driven content is how we engage the right prospects with the right messages, at the right times, and in the right channels.

Campaigns

Strategy and Frameworks

Our creative, data-driven approaches power engagement and lead-generation campaigns

Content

Compelling and Interactive

We create and curate streams of compelling content — text, images and video

Conversion

Followers and Advocates

We build audiences and drive sales leads, using analytics to continuously optimize

Our footprint

Our geographic reach spans Greater China, Southeast Asia, and Asia Pacific regional campaigns, as well as the US, Europe and Australia via partner networks.

 

Our clients

In the media

How AIA tries to make insurance a little less boring

Ketchum finds new current in emerging tech marketing space

Media requests: 

media@currentasia.com

+852 2535 7738

Join the team

Know what it takes to build brands in today’s ever-changing digital world? Current Asia is the place for you. We’re always on the lookout for great talent. See open roles and submit your CV.