Engaging Employees to Purchase Voluntary Benefits


  • Educate, engage and sell voluntary benefits to employees of Aon clients across Asia Pacific
  • Use email to drive targeted prospects to the Select & Protect voluntary benefits insurance marketplace


  • Create compelling messaging and content starting with launch to education to interaction and purchase – Chinese and English
  • Build customer journey for the Eloqua platform, with a high degree of personalisation by company, country, and demographic profile.


  • Smooth integration between email and insurance marketplace
  • Online policy sales and template for implementation across all clients