EY

Leading with Thought Leadership via Digital Content Strategy

Challenge

  • Position EY FSO as a thought leader in APAC in financial services digital transformation and fintech among competition
  • Need to raise digital marketing performance to meet KPIs set

Solution

  • Intensive omni channel B2B marketing campaigns
  • Strategy consultation on their digital content marketing approach (APAC + China focus)

Results

  • Google SEO for EY APAC new webpages
  • Google SEM in SE Asia and Baidu in Mainland China¬†
  • China digital marketing competitive research, including social media, Baidu, Programmatic, and LinkedIn
  • Google Display Network and Baidu Infeed Display ads
  • Whitepaper article on CDO Trends site + e-newsletters to target subscribers