Here are some recent examples of our recent client work: Generation Campaign: Roll-out of a successful international lead generation campaign to APAC markets. Our work included adapting the content for the region, building customer journeys, and identifying media...
Find Prospects Among A Billion Active Monthly Users WeChat for consumer and brand marketing is not new, but now increasingly B2B companies are contacting us to find out how to use make WeChat work for them. The consumerization of B2B marketing and communications is...
In our view, 2018 is about companies getting to grips with the technology and media options that they already have, using them more effectively and efficiently, and adapting their teams and budgets to make the most of the new realities. Catching up with the promise:...
CMOs spent 15 per cent less on marketing technology in 2017 than the previous year, according to Gartner’s recently released CMO Spend Survey 2017-2018. Conventional wisdom is that marketing is becoming more and more automated and customer interaction is increasingly...
Most companies seem to go through a recurring and familiar technology cycle… The company has a technology platform that isn’t being used as it was intended and isn’t fulfilling the dream/vision that a previous sales person had sold alongside the software A new...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
