With over a billion users, WeChat is an essential part of any company’s marketing and communications strategy. For multinationals already in China, or looking to enter the market, the Guide shares how to frame up the right approach and run effective WeChat campaigns....
Consumers are reluctant to change banks but are quick to move to another insurance provider. In both the banking and insurance sectors, the brand leaders struggle for competitive advantage by trying to lure away new customers and retain their existing base. Emotional,...
Here’s what we learned from our intern Georg Schubert. While getting work experience at Current Asia, he shared his thoughts on how understanding how people think and act the way they do is a key part of being a great marketer, based on what he studied at university....
Use the Tools! We’re test-driving tech. Today we’re looking at how Wisers WiseInfluencer can help identify, track and analyse key opinion leaders (KOLs). Brands are looking to grow their audience and sales through popular influencers on social media.With Hong Kong...
As you head to the end of the financial year, perhaps you have some “use it or lose it” marketing funding left in this year’s budgets. How should you invest it to deliver results and lay a foundation for future activity next year? Based on Current Asia’s experience...
Current Asia is a group of experts providing data-driven customer strategies in one of the fastest growing parts of the world, serving clients globally with their digital, brand building and media needs.
