CDP Playbook

CDP Playbook

Customer Identity and User Privacy are critical challenges to the digital advertising industry. The last couple of years have seen legislative changes, browser and device changes, and growth in data volumes, making it more difficult and expensive to achieve the same...
Are you a Winner in Google’s Third-Party Cookie War?

Are you a Winner in Google’s Third-Party Cookie War?

Google has granted sweet relief to the divisive third-party cookie. Those paying close attention to the fate of the third-party cookie know that it has already been blocked on some browsers, such as Safari and Firefox. Google had originally scheduled to axe the...
3 Steps to Achieve Digital Marketing Transformation

3 Steps to Achieve Digital Marketing Transformation

By: Katie Hall, Digital Transformation Consultant Digital Marketing Transformation, like most business buzz words, is top of mind in the board room, a hot topic of any panel, and yet difficult to define. This is why it is key marketers learn what are the steps to...
WHY EVERY BRAND SHOULD ADOPT A ‘GROWTH MARKETING’ MINDSET

WHY EVERY BRAND SHOULD ADOPT A ‘GROWTH MARKETING’ MINDSET

The idea of ‘growth hacking’ was popularised around 10 years ago as businesses like Amazon and Airbnb famously used an Agile and data-led approach to turbo-charge growth in all aspects of their business. Growth marketing is an offshoot of that same thinking, and...
4 Questions You Must Answer When Thinking About Agile Marketing

4 Questions You Must Answer When Thinking About Agile Marketing

The growing popularity of Agile Marketing in the past few years has resulted in a lot of marketers trying to “hack” growth. Brands have seen and heard their fellow Marketers increase their revenue, lead gen efficiency, customer satisfaction, and even employee...