Driving online event registrations and participation
Drive registration and attendance for the Fall 2022 GTC developers conference.
KPI: 200,000 APAC Registrations; 50,000 Attendees
To drive registrations for the GTC conference, we launched a series of Register campaigns across 16 countries/regions and 15 global channels. Daily optimizations were made to improve performance:
- Shifted budgets to higher performing swimlanes and regions
- Recommended new ad copy
- Leveraged regional media channels
- Tested new industry-specific media outlets
- Nurtured registrants by retargeting them with Attend campaigns with the goal of attending GTC sessions
- Paid media drove 15% of overall registrations, 12% of overall attendees, 38% of overall web traffic, and the majority of keynote views. We exceeded our goals in each bucket
- Cost per Registration from paid media decreased from $33 in Spring to $15 in the Fall (-75%).