As Asia cautiously starts to gear up – albeit with social distancing and other health practices in place – the world of marketing is once again starting to hum. In Hong Kong, the Marketing Society gathered its first “Table of 8” networking and sharing session Tuesday...

As Asia cautiously starts to gear up – albeit with social distancing and other health practices in place – the world of marketing is once again starting to hum. In Hong Kong, the Marketing Society gathered its first “Table of 8” networking and sharing session Tuesday...
Revisiting the Grumpy Man in the Chair

Revisiting the Grumpy Man in the Chair

A Timeless Insight About Customers… …That Urgently Needs Updating This famous McGraw-Hill print advertisement first ran in Business Week in 1958, and was named one of the 10 best ads of that year. Since then the “Man In the Chair” became an iconic...
WeChat Advertising: Reach out to Billions of Chinese Like a Pro

WeChat Advertising: Reach out to Billions of Chinese Like a Pro

Operating an Official Account is an effective tactic to leverage the full benefits of WeChat and engage WeChat users as a long-term strategy, but before you are ready to publish organic contents and build up subscriptions, what are some quick marketing wins on WeChat?...
Demystifying Digital Transformation

Demystifying Digital Transformation

At The Marketing Society’s How to Innovate with Success​ breakfast in Hong Kong Ed Bell, Cathay Pacific’s General Manager Brand, Insights and Marketing Communications; Sean Seah, HSBC’s Head of Innovation and Partnerships (AMH); and Leonie Valentine, Google Hong...