Building Hong Kong's Reputation as a Design Hub and Driving Event Participation​

Building Hong Kong's Reputation as a Design Hub and Driving Event Participation​

Opportunity​

• Built awareness of and the reputation of Business of Design Week (BODW) and Hong Kong's position as a leading Asia/Global design hub​
• Generate online impressions and sell event tickets ​

Solutions​

• Developed online digital marketing strategies, across social media, paid media and arranged international and mainland Chinese media partnerships​
• Elevated brand awareness of Hong Kong Design Centre (HKDC) across The Netherlands, Hong Kong, Asia and European markets​
• Curated a social media strategy, storytelling the 2023 theme, 'Game Changers'​

Results​

• Delivered 160K paid clicks, 340K paid social engagements and 30 million paid impressions​
• Sold 80 tickets across in channel and Eventbrite platforms ​
• Grew follower numbers across LinkedIn, Facebook, Instagram and WeChat ​