Engagement Campaign To Generate Followers​

Area of work
Content Development, Website Development

Engagement Campaign To Generate Followers


  • Establish LinkedIn presence in Hong Kong & across Asia​​
  • Generate 200 external, qualified followers in 6 months.​


  • Use images, videos and text content to attract and engage with decision makers and influencers
  • Repurpose and localize global content to suit the Asia markets, channel, and audience profile
  • Drive target audiences to follow Atradius Asia LinkedIn page and engage with landing page content


  • Raised Atradius Asia online presence/brand with the target audiences across the region
  • Paid posts resulted in 212 external followers and 63 qualified form submissions; organic posts generated almost 1,000 followers by end of 6 months

Country Reports

Greater China and Singapore
Indonesia, Malaysia, Thailand, Vietnam
India and United Arab Emirates

Crafting powerful content tailored to each region’s unique cultural preferences and sentiments, our team created a strategic mix of LinkedIn organic and paid posts as well as ad copies, headlines, CTAs, and data-capture forms for campaign landing pages. 

Visual components balanced out the ads’ messaging with eye-catching visuals that resonated strongly in Southeast Asia, Greater China, India, and the Middle East alike.

Landing page

URL: https://atradius.sg/get-2020-payment-report.html

UTM code is added to enable GA to track the campaign performance