Engagement Campaign To Generate Followers
Engagement Campaign To Generate Followers
Opportunity
- Establish LinkedIn presence in Hong Kong & across Asia
- Generate 200 external, qualified followers in 6 months.
Solutions
- Use images, videos and text content to attract and engage with decision makers and influencers
- Repurpose and localize global content to suit the Asia markets, channel, and audience profile
- Drive target audiences to follow Atradius Asia LinkedIn page and engage with landing page content
Results
- Raised Atradius Asia online presence/brand with the target audiences across the region
- Paid posts resulted in 212 external followers and 63 qualified form submissions; organic posts generated almost 1,000 followers by end of 6 months
Country Reports
Crafting powerful content tailored to each region’s unique cultural preferences and sentiments, our team created a strategic mix of LinkedIn organic and paid posts as well as ad copies, headlines, CTAs, and data-capture forms for campaign landing pages.
Visual components balanced out the ads’ messaging with eye-catching visuals that resonated strongly in Southeast Asia, Greater China, India, and the Middle East alike.
Landing page
URL: https://atradius.sg/get-2020-payment-report.html
UTM code is added to enable GA to track the campaign performance
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