Engaging Employees to Purchase Voluntary Benefits

Engaging Employees to Purchase Voluntary Benefits

Opportunity

• Educate, engage and sell voluntary benefits to employees of Aon clients across Asia Pacific
• Use email to drive targeted prospects to the Select & Protect voluntary benefits insurance marketplace

Solution

• Create compelling messaging and content starting with launch to education to interaction and purchase – Chinese and English
• Build customer journey for the Eloqua platform, with a high degree of personalisation by company, country, and demographic profile

Results

• Smooth integration between email and insurance marketplace
• Online policy sales and template for implementation across all clients

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