Fundraising Guide Builds Prospect Database Across Asia and in China​

Client
DFIN
Industry
B2B
Area of work
Content Creation
Year
2022

Fundraising Guide Builds Prospect Database Across Asia and in China​

Opportunity

  • Build awareness of DFIN solutions and engagement with companies actively fundraising or considering M&A​

Solutions

  • Create definitive “DFIN Guide to Fundraising”​
  • Position DFIN as a true partner to growing businesses that need capital​
  • Combine interviews with and tips from capital markets experts (VC’s, Private Equity) with DFIN solutions to facilitate fundraising​

Results

  • Guide is now in its second, updated edition​
  • Provides marketing platform for webinars, search and display ad campaigns, and email​
  • Landing page to build opt-in sales leads/prospects​
  • Call to action “Download our Guide’​