TMF Group
Customer Engagement for Accounting and Company Secretarial Services
Team
Current Asia
TMF Group
Categories
Stakeholder Interviews
Competitive and Market Analysis
Localization of GLobal campaigns
Content Creation
Workshops
Social Media Training
Key Objectives
- Engage with CFOs and general counsels at multinational and leading Asia-based companies
- Bring to life the relevance of TMF Group’s services in the APAC region
- Drive relevant web traffic and stimulate inquiries
Market Challenges
- Articulate TMF Group’s global footprint and local expertise
- Identifying a value proposition that will resonate with senior decision makers and influencers
Creative Process
Personas & Customer Journeys
- Created detailed, specific personas of TMF Group’s high potential prospects
- Tailored the global content campaign strategy to be compelling and relevant to the Asia Pacific region
Insight & Positioning
- Asia Pacific has some of the world’s most complex operating environments against a background of evolving regulation
- TMF Group is an independent provider of relevant services in tune with local market needs and global standards
Campaign Framework
- Taking the global campaign, “Venture Further” we tailored it to focus on the importance of business confidence in dynamic times. Everyone else is doing fear, uncertainty and doubt so we took a different position.
- Amplified the potential of what could be achieved when hiring TMF Group
Deliverables
- Content Framework and campaign calendar
- Full range of multimedia content including video, text and infographics
The REsults
- Engagement with senior decision makers in line with global brand requirements with specific appeal to markets as diverse as Vietnam, Malaysia, Australia
- Sustained and integrated presence across LinkedIn, email, and the TMF Group website in ways that drove relevant traffic and drove in-bound inquiries
