4. Your agency, Current Asia, seems to be in the forefront of B2B demand generation in Asia. How did you get started, and what capabilities are you offering your clients?
At Current Asia, we think the modern marketing wave is about to break in Asia, and we’re here to help clients surf it for competitive advantage. We believe that many of the barriers to modern marketing—traditionally trained company directors, concerns about ROI on software purchases, and strong reliance on relationships and face-to-face transactions—are about to fall away.
Current Asia starts by mapping our clients’ customer journeys, and clearly defining their target customer personas. From this starting point, we can clearly see what digital touchpoints and content are most engaging at each stage of the sales cycle. We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process.
These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. We offer content development services too.
At Current Asia we help drive digital business transformation for some clients, and for others we provide the campaign and analytics services needed to drive their B2B marketing. It’s a great time to be in B2B in Asia.